Brand image

Our new logo

Text by Louise Rousseau


Wednesday, 21 October, 2020

A makeover for our 102nd season

We have taken advantage of the break imposed by COVID to update our image. A delicate mission for LOOKOMMUNICATION who have guided us in this identity quest.

An inspiring modern logo

We wanted a clean brand image, but also a little eccentric and always bilingual. Its typography reflects the rigour of our discipline, while the five crossed lines of a musical score evoke our energy, diversity and unison.

A transformed website

This transformation also involved the redesign of our website. We have reviewed everything: the design, the structure and the messages. We have also refreshed all the photographic content – in order to enhance our choir but also the work of our photographers, amateurs and professionals. A big thank you to Marcel Renaud who put his science and his talent to work at the service of our choir.

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